Powered by the S.T.R.I.K.E. Strategy

Build Systems. Empower Teams. Scale with Confidence

Running an MSME is a constant balancing act—managing operations, chasing sales, handling people issues, and trying to think strategically, all at once.

Most business owners end up in permanent firefighting mode.

MYB-360 (Master Your Business 360) is designed to change that.

It is a structured, hands-on business coaching and consulting program for MSME owners… now powered by the S.T.R.I.K.E. Strategy — a practical framework that helps you identify your strongest business levers and build growth around them.

Why Most MSMEs Stay Stuck

It’s rarely about hard work.
It’s usually about focus.

• Too many priorities, not enough clarity
  
  

• No clear view of which parts of the business truly drive growth
  
  

• The owner is the system — sales, decisions, relationships all sit in one head
  
  

• Teams are willing, but not aligned or empowered
  
  

• Money is being spent, but ROI is unclear
  
  

MYB-360 + S.T.R.I.K.E. gives you a way to step back, see your business 360°, and then step forward with a clear, practical plan.

What is MYB-360?

Master Your Business 360 is a customised engagement where I work closely with you and your core team to:

• Build strong, repeatable systems
  
  

• Develop high-performance teams with clear roles and accountability
  
  

• Design a scalable, self-sustaining business model
  
  

• Free up your time from daily chaos so you can focus on strategy, growth, and your own well-being
  
  

With over 35 years of experience in Sales, Marketing, and Business Development — including leadership roles at Godrej, Wipro, Aptech, and Zenith — I bring a mix of corporate discipline and MSME practicality to every engagement.

MYB-360 is where that experience meets your ambition.

Where S.T.R.I.K.E. Fits In

Before we start changing systems, teams, or org charts, we use the S.T.R.I.K.E. Strategy to understand your business as it is today.

S.T.R.I.K.E. is a strategic diagnostic and growth framework built for MSMEs. It helps you answer three vital questions:

1. Where are we strong?
   
   

2. Where are we leaking growth and profits?
   
   

3. Where should we focus first?
   
   

You rate your business on 6 levers (–5 to +5):

• S – Superior Offering
  How well your product/service stands out in the market.
  Are you clearly differentiated, or are you stuck in price wars?
  
  

• T – Tactical Efficiency
  How smartly your resources, systems, and costs are optimised.
  Are you lean and agile, or constantly firefighting and wasting effort?
  
  

• R – Relationship Power
  How strong your customer retention and referral engine is.
  Are customers coming back and bringing others with them?
  
  

• I – Investment in Growth
  How ready you are financially to scale or reinvest.
  Are you prepared for the next level, or just surviving month-to-month?
  
  

• K – Killer Branding
  How effectively your business is perceived and remembered.
  Do people know you, trust you, and remember you when it matters?
  
  

• E – Execution Excellence
  How consistently and reliably you deliver on your plans.
  Do things get done on time and as promised — or do they slip?
  
  

From this STRIKE scorecard, your top 2 levers become your growth engine, and your negative / weak levers become your risk zone.

MYB-360 then builds your entire coaching and implementation plan around this.

How MYB-360 Helps Your Business Thrive

Once we’ve used S.T.R.I.K.E. to map your strengths and gaps, we move into structured, hands-on work across five core areas — always aligned with your STRIKE profile.

1. Business Process Optimisation (T, E)

• Identify inefficiencies and streamline operations for maximum productivity
  
  

• Implement structured workflows that reduce dependency on the owner
  
  

• Establish clear performance metrics, dashboards, and review rhythms
  
  

We use your Tactical Efficiency and Execution Excellence scores to decide where to start and how aggressive the changes should be.

2. Sales Organisation & Revenue Growth (S, R, K)

• Build a professional, structured sales function with clear processes and accountability
  
  

• Develop data-driven sales strategies aligned to your Superior Offering
  
  

• Train teams in selling skills, follow-up discipline, and relationship management
  
  

• Align sales messaging and branding so your Killer Branding supports your sales engine
  
  

Your S, R, and K scores guide how we shape your go-to-market, sales structure, and positioning.

3. Leadership & Team Development (E, R)

• Equip business owners to lead with clarity, not just effort
  
  

• Develop managers who can own key functions and make decisions
  
  

• Foster a culture of accountability, initiative, and continuous improvement
  
  

Here, your Execution Excellence and Relationship Power scores help us decide how much to focus on internal leadership vs. customer-facing behaviour.

4. Employee Performance & Retention (T, E, R)

• Set up hiring, onboarding, and role clarity so people know what “success” looks like
  
  

• Implement performance-driven incentives linked to real outcomes
  
  

• Create engagement practices to boost morale and reduce attrition
  
  

Weak scores in T, R, or E often show up as people problems. We connect the dots and fix root causes, not just symptoms.

5. Scaling with Systems & Automation (T, I, E)

• Introduce technology and automation to remove repetition and manual errors
  
  

• Optimise tools like CRM, project management software, and reporting systems
  
  

• Use data to make decisions about pricing, products, hiring, and capacity
  
  

• Align your Investment in Growth with systems that truly support scale
  
  

Here, your T, I, and E scores guide how fast you can and should scale — without breaking the business.

A Practical, Results-Driven Approach

MYB-360 is not a motivational program or a generic course.

It is:

• Hands-on: We work on your actual business, not hypothetical case studies.
  
  

• Customised: Your STRIKE profile determines where we focus first.
  
  

• Implementation-centric: We care less about plans and more about what consistently gets done.
  
  

• Owner-friendly: The goal is to reduce your overwhelm and help you move from “doer” to “leader.”
  
  

The combination of MYB-360 + S.T.R.I.K.E. means you don’t just learn what to improve — you get support in actually building the systems, teams, and habits to make it real.

Ready to Build a Scalable Business?

If you’re an MSME owner who:

• Is tired of daily firefighting
  
  

• Wants a business that runs smoothly even when you’re not in the office
  
  

• Wants clarity on where to focus time, money, and energy
  
  

• Wants to grow profitably without burning out
  
  

…then MYB-360, powered by the S.T.R.I.K.E. Strategy, is designed for you.

R E A D Y   T O   B U I L D   A   S C A L A B A L E   B U I S N E S S ?

If you're an MSME owner looking to step out of daily chaos and build a business that runs smoothly while growing profitably, let's talk.

Get in touch today to start your journey toward sustainable business growth.

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