Consulting Business

Business Value

Vinay Maste has been in the Sales, Marketing and Business Development side of the Business for over 25 years.  

During this long and successful career, he has worked with some of the top names in India – Godrej, Wipro, Aptech, Zenith etc.  Being a part of the Senior to Top Management in many of these companies, he has worked very closely with the Executive Teams of these organizations and imbibed their Entrepreneurial Thinking Skills.

He brings this tremendous knowledge and experience as well as expertise into his consulting workshops.

He realizes that there are a few things that he is brilliant at and hence limits his consulting areas to only these areas.

You can get Vinay’s help and advice in the following areas:

A.        Sales Compensation Plan:

·     Incentive Program with built in parameters for collection

·      Minimum Acceptable Performance (MAP)

·      Rewarding above average achievement

·      Annual appraisals and increments

·      Automating KRAs

·      Designing and Creating Reporting and Monitoring Systems (for Incentive Schemes)

B.         Sales Management:

·      CRM – Reporting & Monitoring

·      Setting up Daily Visit Reports; Weekly Plans; Weekly Sales & Funnel Reports

·      Setting Goals & Targets

·      Designing detailed KRAs and Performance Evaluation Criteria

·      Lead Generation

·      Using your website effectively for Sales

·      Corporate Presentations and Collateral(Brochures, Fliers, Web Banners, etc.) 

Methodology Followed

·            Discussions with the Top Management

·            Brain Storming with Key Members of the Sales Staff

·            Using Best Practices from the Industry & modifying them to suit your organization

·            Evaluate the Vision & Mission Statement

·            Determine the Overall Purpose and Goals for the next 3-5 Years

·            Arrive at a Specific Goal for the next Fiscal Year

·            Work out the Broad Action Steps and Milestones required to be achieved for the Goals to be achieved

·            Work out Goals for the Sales Team for the next Fiscal Year

·            Allocate Team Wise Goals and work out Monthly Goals

·            Create The Sales Management and the Sales Compensation Plan